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Skills and Services

Social Strategy

 Influencing conversion rates and growing an audience involves many factors, some beyond our control. It starts with curiosity, engagement and retention and a plan to nurture your targets. I can plan, create and implement ongoing marketing campaigns to engage your current audience and move new targets through the pipeline.

Support options: Email marketing, Facebook ads, and audience segmentation, customer acquisition strategy, follow up strategy
during all phases of the nurture before, during, and after they become customers.

Content Creation

Storytelling and authenticity are key. From content planning to optimizing your content assets to video editing and working within brand guidelines. Expert in Canva, Adobe Premiere, social media scheduling software, and more.

Support options: Blog posts, captions, web copy, and brand story thematic writing in a variety of styles from detailed copy to short, punchy scripts. 

Grow Your Funnel

Starting from scratch on social media? Need help with your campaign? I can help you choose platforms, target your buyer, and earn conversions. We will create a strong strategy using competitor research and industry best practices, then develop a follow-up plan to achieve your goals.

Support options: Social media manager, Copywriter, Designer, Video editor, or Consultant.

Planting Seeds

Are you getting your business established and not sure where to start? That's okay. Let's talk about your brand—what do you want people to feel when they see your company on social media? Do you need a website built? Is your e-commerce site set up? Have you thought through email marketing strategy?

Ideal for clients who are looking for social media management support or consulting.

Ideal for clients who are looking for content creation, copywriting, and optimization of resources.

Ideal for clients with or without a budget looking to grow, engage, and retain their audience.

Ideal for B2C clients who are just starting out or need a refresh.

Work I’m Proud Of

Community Building

Results & Examples

Throughout my time at this Hearing Aid Startup, I was able to focus on community growth.

  • Expanded digital community by growing LinkedIn following from 1,000 to 7,600 while maintaining steady growth on Facebook, Instagram, and X.

  • Increased email list by 900 subscribers and built an engaged waitlist from 0 to 250 in four months through organic social media and paid ads, achieving the team goal of a 2% conversion rate.

  • Developed a strong, person-first content strategy to foster community engagement and demonstrate the positive impact of hearing aids.

  • Strategically created audiences through Facebook Ads and increased link CTR from 2.5% to 5.7% over six months by testing audiences, content, and budgets.

  • Contributed to the go-to-market strategy and led a small team in producing digital content.

  • Analyzed social media data to optimize approach.

Content Creation

As a content creator, I built upon a range of skills to tackle various projects at this Hearing Aid Startup.

  • Created a brand video using scrappy footage to capture authentic user reactions, which helped gain entry into conferences and investor partnerships.

  • Designed a brochure for the Mayo Clinic, establishing a partnership that led to distribution at their Rochester location.

  • Assisted designers with the Consumer Electronics Show (2024) booth by creating content that brought the brand vision to life.

  • Wrote iPhone app copy to guide users and developed website content focusing on e-commerce, customer journey, SEO, and legal requirements.

  • Contributed to the newsletter and blog.

  • Supported the regulatory team with the FDA submission by providing all digital marketing materials.

  • Hired contractors for larger projects as needed.

Results & Examples

Marketing Campaigns

At Megghan Thompson Coaching and Thompson Child Therapy, our clients were parents with "Highly Sensitive" children, a personality type often associated with ADHD.

  • Created integrated marketing campaigns to expand the community, nurture current members, and convert new leads.

  • Edited videos of coaching sessions to incorporate into course content.

  • Developed a podcast from scratch, achieving 10,000 downloads within the first six months, serving both new and existing members.

  • Wrote scripts for videos adhering to brand guidelines in collaboration with Megghan.

  • Maintained email marketing efforts for a list of 25,000+ subscribers, with each campaign generating 3-4 sales of a $12,000 product.

  • Managed a private Facebook group, engaging members by sharing fun content, Megghan's insights, relevant articles, and "ICYMI" posts.

Results & Examples

Product Marketing

In 2020, I started my own business, Cranky Cranium, where I've sold thousands of products through SEO, organic social posts, and community engagement.

  • Built multiple websites from scratch using platforms like Shopify and Squarespace.

  • Sold products wholesale, honing B2B marketing skills.

  • Managed e-commerce platforms and handled integrations for bookkeeping and email marketing.

  • Ran a Patreon generating $380 per month, growing the community to 39 paid members in the sticker club.

  • Regularly oversaw product launches from start to finish.

  • Currently operate the business on the side, maintaining a small community through an Instagram broadcast channel called the Cranky Club.

  • Products available on Etsy (primary sales channel as of 2021), Redbubble, and Teepublic.

Results & Examples

Children’s Book

Wrote, illustrated, published, and distributed a children's book called Smile With Your Eyes, selling hundreds of copies.

  • Empowered children to wear masks to help stop the spread of COVID-19, featuring characters who wear masks at their jobs (e.g., welder, dentist, nail technician) or for cultural reasons (e.g., niqab).

  • Aimed to show children that mask-wearing is normal and emphasized protecting oneself and others.

  • Book purchased by teachers, therapy offices, nurses, community leaders, and parents seeking hope during the pandemic.

  • Formed partnerships with the Mayo Clinic and East Hill Medical, which purchased wholesale orders.

  • Featured on local news by a reporter met at a blood drive, who encouraged me to "call him if I do something cool."

Watch the Interview

Volunteer Work

Engage in text-based conversations to de-escalate crises, offering compassionate, non-judgmental support.

  • Utilize active listening, collaborative problem-solving, and safety planning skills.

  • Make a positive impact on the mental health journeys of those in need.

  • Dedicate approximately four hours per month to this important work.

Learn more

Certifications and Education

I am a lifetime learner who seeks new experiences, challenges, and feedback. While my formal education is in health communications, I can apply my deep understanding in community building, engagement, and empowerment to marketing efforts in B2B and B2C marketing. I’ve worked with clients in real estate, CBD, mental health, and more.

Testimonials from clients and teammates

“I worked with Jessica for over a year. During this period, she has demonstrated that she is a very honest and reliable person. Jessica has been amazing to work with because she has such passion for helping others. Her role incorporated managing and retaining our team of volunteers, managing all our social media, coordinating all website development projects and setting up our Listener pen pal program. Jessica will be a great asset to any organization. I would highly recommend her.”
— Dave Rolf, Listen.One
“I have had the pleasure of working with Jes for the past two and a half years. In that time, I have seen her go above and beyond, tackling any challenge that comes her way. She has taken on leadership roles and seamlessly stepped into a managerial role, immediately setting her direct reports up for success. She is a creative, proactive, and thoughtful individual and problem-solver. Jes will not only be a great asset to any organization in terms of helping them achieve their goals and beyond, but she also deeply cares about her coworkers. She will inevitably contribute to a positive work environment and it is my honor to recommend her.”
— Caitlin D., Community Manager - Concha Labs
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Thank you! I’ll be in touch soon.

Jessica Wachman

jess.wachman@gmail.com